ADOTAT
Independent investigative reporting on ad tech fraud, programmatic economics and holding company structures, read by 30,000+ senior marketing and advertising executives. Reader-supported. No paid placement in editorial.
Ad tech's least favorite reporter. Ex-Secret Service Electronic Crimes Task Force. Ad network CEO, rep firm founder, conference co-founder, consultant to Google and Shopify, and now publisher of ADOTAT, the reader-supported trade that covers ad tech fraud and the holding companies that would rather it didn't. Retired twice. Neither one stuck.
Independent investigative reporting on ad tech fraud, programmatic economics and holding company structures, read by 30,000+ senior marketing and advertising executives. Reader-supported. No paid placement in editorial.
Long-form interviews with the people who build, buy and audit the ad market, including the ones who usually send a spokesperson.
ADOTAT's weekly podcast on what actually moved in advertising, and what only got a press release.
A newsletter about TV measurement: panels, ACR, currencies and the numbers the industry trades on without checking.
Advanced National Intelligence Agency. A private intelligence firm that combines human analysts with an automated evidence system and reports findings to law enforcement and legislators.
Plain-language coverage of the techniques, law and issues in intelligence work. Explanatory, not investigative, and written to respect the experts who do the job.
Executive consulting for agencies, CMOs and ad tech companies on where media, ad tech and marketing actually meet. Also advisor to Troutman Amin LLP since 2023.
Rabbi and chaplain, part-time.
Born in DeKalb, Illinois, raised a Brooklyn boy, educated at Brooklyn College. Spent a long stretch in education before law enforcement work pulled him in.
One of the first members of the U.S. Secret Service-led New York Electronic Crimes Task Force, working under its founder, Bob Weaver. Credentialed as a special investigator. Also did work for the NYPD.
Built an advertising game network while working in law enforcement, then sold it. First million at 21. That sale is how he ended up in advertising at all.
Co-founded one of the first digital rep firms, selling online inventory the way radio reps sold airtime. Acquired by Interep.
Co-created the Luna Network, later merged into Sprinks, which was acquired by Google.
Working out of the Secret Service's New York office at 7 World Trade Center in 2001. Around the same period, volunteer webmaster for the Federal Law Enforcement Officers Association, and later credential design for the FLEOA Foundation's donors.
Founded and edited two of the early trade publications for online and performance marketing.
Co-founded the lead generation industry's conference. Roughly 20 years in and around lead gen, its compliance rules and its economics.
Served as executive director.
Produced the official party program at MediaPost's OMMA for years and the official dinners at ad:tech: venues, guest lists and seating.
Consulting for Google, Shopify, Invoca, CAKE, Perform[cb], Fluentco, BiScience, Burst Media, Mansueto Ventures, EngageBDR and others on how ad tech, media and marketing fit together.
Ran the ad network as CEO. One of the few network owners publishing reports on scam attempts, running full forensic audits and saying so when the network got it wrong. Saw the 2009 crash coming, said so on the record, and got out.
For a decade the hub of the affiliate and performance marketing business: 50,000+ subscribers and 1,000 contributing writers.
Investor in nightclub companies, including Pink Elephant, which brought the bottle service model to the U.S. Contract work for Fox5 Las Vegas.
Ran marketing and revenue at a New York media startup, building its brand partnerships.
Built a pay-per-call campaign for Uber that became its top source of new driver sign-ups in 2017. Brought in Uber and Target and grew the client base by nearly a quarter. Named a Top 20 performance advertising network by Mthink.
Cannabis advertising network. Launched campaigns for Kandy Pens, Curaleaf's Select brand and MadMen Dispensaries' two dozen locations, inside one of the most regulated ad categories there is, until COVID shut the network down.
Started as an extension of his consulting work. Now its own business and a reader-supported investigative trade that publishes uncomfortable findings regardless of the PR fallout.
Marketing advisor to the TCPA and complex litigation defense firm.
Founded a private intelligence firm built on human intelligence plus an AI system that keeps every record on file. Retired twice before this. Neither one stuck.
ADOTAT, plus columns and pieces over the years for ClickZ, MediaPost, The Times of Israel, The Jewish Press and The Jewish Week. Profiled in Adweek in 2008.
The beat has stayed the same for two decades: follow the money in advertising, quote what the company says about itself, then check it.
“Pace has been a cutting edge marketer since the beginning of the internet, and he is the technical demon of your dreams. He prides himself on his ethics.”
“His wit and high energy are a great asset to any project he’s working on.”
“Experienced Leader who stands for honest and ethics.”
“He has the highest of ethics and does not hesitate to expose any questionable behavior.”
Confidential tips on ad tech fraud are welcome. Say what you can prove and how you know it.
ANIA is a privately held, independent firm. It is not a government agency and does not act under government authority.